The Coach's Critical Error? Taking On The Executives and an Unassailable Leadership Class

Iturns out Ruben Amorim endured losing against Grimsby. He weathered an important European final against one of the worst Tottenham teams for many years. He withstood home defeats to West Ham and Wolves, a lowly league position, an unwavering system, laying waste to the team's most promising homegrown talent, the 32% win rate, labeling the squad the worst in Manchester United history. Yet, there existed a single opponent with whom Ruben Amorim would not be allowed to dance. You come at the sporting director, you had better succeed.

Unfortunately, similar to numerous top-flight right-back in Blackburn’s title-winning 1994-95 season, the coach took on Jason Wilcox and appears to have failed. The most distracted of readers will notice the irony here: a coach who often railed his squad for failing in one-on-one duels succumbing in the face of the white heat and formidable presence of a the Premier League’s most feared sporting directors.

And frankly, this entire painful saga appears to portray Jason Wilcox in a whole new light. Perhaps it might have been easy, given his brief stint in a similar role with the Saints, to regard him as merely a drudge within the club's structure: an individual whose appointment was due as much to his close relationship with ex-colleague Omar Berrada rather than any demonstrable skill. How mistaken everyone was. In brilliantly outmanoeuvring the club's celebrated head coach, just as he bested the unfortunate Dan Ashworth before him, Jason Wilcox has proved himself as one of the sport’s true generals: a strategic mind that the club's competitors will now be justifiably concerned.

A Tactical Clash Over Formation and Philosophy

To illustrate, it was Jason Wilcox , after being involved in the hierarchy that hired the rigid 3-4-3 advocate Amorim originally, played a key role in attempting to convince him to abandon his beloved 3-4-3. Naturally, these entreaties met a certain resistance. However, such directives carry more weight when delivered from the mouth of a man the impeccable football pedigree of Jason Wilcox, a veteran of international appearances and a role in a title-winning side decades past.

Perhaps in time Jason Wilcox may be persuaded to explain his thought processes to the rest of us. Maybe one day questions may arise regarding why the coach is departing with full compensation, without any compensation reduction clause in place. But Jason Wilcox speaks rarely in public, for excellent reasons. The real thinkers in football – individuals such as Jason Wilcox – simply operate on a plane beyond our own prosaic understanding. If he ever did speak, probably all we would hear would be high-frequency signals and four-dimensional whirring. Desiring an explanation is not quite equivalent to being prepared to comprehend it.

Sir Jim Ratcliffe reportedly proposed playing Bryan Mbeumo at right wing-back.
Sir Jim Ratcliffe has allegedly proposed utilizing the attacker at right wing-back. Photograph: Simon Stacpoole/Offside/Getty Images

The Ultimate Authority In Command

Naturally, by focusing our attention on the sporting director we overlook the real power behind the modern United throne. Jason Wilcox is, in reality, merely executing the commands of his line manager the billionaire owner, who in private has made very clear his desire for a four-man defense. It is reported, the owner has also suggested deploying the forward as a right wing-back. The owner is eager for the club to adopt data science and metrics. According to ESPN, during a leadership summit soon after his investment, he declared that United’s style to football “shall be decided in this room”.

Ultimately, Ratcliffe is a specialist in these intricate footballing stuff, drawing from his background in industry and sailing. Above all he remains immensely wealthy, and as we all know, the rich are the best of us: more perceptive, more wise, strategically brilliant, simply better. Whom else could one trust to manage a strategic plan of austerity, the building of a modern arena that looks a lot like someone’s leftover knitting, the signing of Benjamin Sesko?

The New Soccer Order: Directors Above Managers

This is a trend that is becoming prevalent at the elite levels of the game. For decades, clubs foolishly delegated big footballing decisions to subordinate staff such as coaches, scouts – even footballers. Perhaps it was once possible for an up-and-coming, innovative manager with a philosophy and drive to join a club and see their vision through to completion. Yet how many businesses have these guys set up? How many large-scale layoffs have they managed? Far preferable to invest genuine authority where it rightly belongs: the executive class, the open-necked shirt brigade, the individuals with impressive professional resumes. Better by far to determine the strategy in the boardroom and hire someone who can tailor their offering to suit. If coaches were formerly chefs, they are now more like Deliveroo drivers: not creating the product, but still ultimately answerable if it arrives cold or leaks out of the box.

Nowadays, their job has become less about crafting the philosophy and more about marketing it: the receptionist on the front desk, the public face of an organisation they have minimal power to change. A coach at Chelsea takes a squad of very young players into Europe and secures two medium-sized trophies, and effectively gets sacked for talking. Wilfried Nancy finds his standing damaged whereas those individuals who appointed him continue to make errors indefinitely.

The Neoliberal Football: Accountability for the Few

And perhaps on some microcosmic level this represents corporate governance at work: the elevation of a privileged elite who are infallible, whose decisions are always sacrosanct, whose mistakes can invariably be sacked away without explanation. Hire the 3-4-3 coach and then dismiss him for using too much that system. Hire the process guy and then discard him for taking too long. And above all be grateful; for your modest season ticket price rises, for your new player acquisitions, for the fact that the adults – however well qualified – remain in control.

Geoffrey Harrison
Geoffrey Harrison

A tech journalist and software developer with over a decade of experience covering emerging technologies and digital transformation.